Cookie Policy
Last updated: October 24, 2025
This Cookie Policy explains how Dark Horse Strategic ("we," "us," or "our") uses cookies and similar technologies on our website dhstrat.com. By using our website, you consent to the use of cookies as described in this policy.
This policy should be read together with our Privacy Policy.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help the website remember information about your visit, making it easier to use the site and improving your experience.
Cookies can be "persistent" (remain on your device until deleted or expire) or "session" cookies (deleted when you close your browser).
2. How We Use Cookies
We use cookies and similar technologies to:
- Remember your cookie preferences
- Understand how you use our website (analytics)
- Track visitor journeys from anonymous to lead
- Measure the effectiveness of our marketing campaigns
- Provide personalized advertising (with your consent)
3. Types of Cookies We Use
3.1 Essential Cookies (Always Active)
These cookies are necessary for the website to function properly and cannot be disabled in our systems.
| Cookie Name | Purpose | Duration |
|---|---|---|
dhs_cookie_consent | Stores your cookie consent preferences | 1 year |
3.2 Analytics Cookies (Optional - Requires Consent)
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
Note on Vercel Analytics: We also use Vercel Analytics to measure website performance metrics (Web Vitals). Vercel Analytics is completely cookie-less and does not store any personally identifiable information, making it GDPR-compliant by default and exempt from requiring consent.
| Cookie Name | Purpose | Type | Duration |
|---|---|---|---|
dhs_visitor_id | Unique visitor identifier for tracking customer journey | First-party | 2 years |
dhs_session_id | Session identifier (stored in sessionStorage) | First-party | 30 minutes (session) |
_ga | Google Analytics - Distinguishes users | Third-party | 2 years |
_gid | Google Analytics - Distinguishes users | Third-party | 24 hours |
_gat | Google Analytics - Throttles request rate | Third-party | 1 minute |
3.3 Marketing Cookies (Optional - Requires Consent)
These cookies are used to track visitors across websites to display relevant advertisements and measure campaign effectiveness.
| Service | Purpose | Privacy Policy |
|---|---|---|
| LinkedIn Insight Tag | Tracks LinkedIn ad campaign effectiveness, conversions, and provides professional B2B audience insights. Only loads when marketing consent is granted. | View Policy |
Note: Marketing cookies set multiple tracking cookies with various names. These services may also use local storage and other tracking technologies.
4. How to Control Cookies
You have several options to control and manage cookies:
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner. You can choose to accept all cookies, reject non-essential cookies, or customize your preferences.
Cookie Settings (Footer)
You can change your cookie preferences at any time by clicking "Cookie Settings" in the website footer.
Browser Settings
Most browsers allow you to control cookies through their settings:
Do Not Track / Global Privacy Control
We respect Do Not Track (DNT) and Global Privacy Control (GPC) browser signals. When we detect these signals, we automatically reject non-essential cookies.
Note: Blocking essential cookies may affect the functionality of our website. Other cookie categories can be disabled without impacting core features.
5. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please check this page periodically for updates.
6. Contact Us
If you have any questions about our use of cookies, please contact us: