Question 1

How do I know if I'm ready to hire my first sales rep?

Accepted Answer

You're ready when you have consistent product-market fit signals: repeatable wins with a defined customer profile, a sales process you can document, and revenue that justifies the investment. Most founders are ready when they're personally closing deals but can't scale their time to meet demand.

Question 2

What should I look for in my first sales hire?

Accepted Answer

Your first sales hire should be a self-starter who can sell without a playbook, handle ambiguity, and help build processes. Look for someone with startup experience, strong discovery skills, and the ability to translate technical products into business value. Avoid hiring senior enterprise reps who need infrastructure you don't have yet.

Question 3

How long does the discovery process take?

Accepted Answer

The discovery and assessment phase typically takes 2-3 weeks. This includes understanding your business model, evaluating your current sales motion, defining your ideal customer profile, and creating a detailed profile of the right first hire. Rushing this phase leads to expensive hiring mistakes.

Discovery & Assessment

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