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Expert insights, practical guides, and proven strategies for scaling your revenue operations.

Analytics12 min readOctober 22, 2025

Revenue Forecasting Methods That Actually Work

Compare top-down, bottom-up, and multi-variable forecasting approaches. Build accurate revenue projections your leadership can trust.

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Strategy8 min readSeptember 10, 2025

How to Define Your Ideal Customer Profile (ICP)

Step-by-step framework for identifying and documenting your ICP. Includes templates, examples, and common pitfalls to avoid.

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GTM Strategy8 min readAugust 3, 2025

GTM Architecture vs. RevOps: Why Startups Need to Build Before They Optimize

Understand the critical difference between GTM Architecture (designing revenue engines) and RevOps (operating them). Learn when to architect vs. optimize for startup growth.

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GTM Strategy10 min readJuly 15, 2025

The AI-Native GTM Stack: Building Revenue Engines for 2025 and Beyond

How modern GTM architecture integrates AI, predictive analytics, and data-driven automation. Learn what AI-native revenue intelligence looks like and where the market is heading.

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Strategy10 min readJuly 2, 2025

GTM Strategy Best Practices for B2B SaaS

Proven go-to-market strategies for B2B SaaS companies. Learn how to align sales, marketing, and customer success for efficient growth.

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Guides15 min readJune 8, 2025

The Complete Guide to Revenue Operations (RevOps)

A comprehensive guide to building, scaling, and optimizing your revenue operations function. From strategy to execution.

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Dark Horse Strategic

GTM Architecture firm for early-stage and growth companies. We design revenue engines, build the systems, and operationalize them.

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