Question 1

What data do you need for the baseline analysis?

Accepted Answer

I need access to your CRM data, revenue metrics, pipeline data, and conversion rates across your funnel. The more historical data available, the better I can identify patterns and establish accurate benchmarks. If data is incomplete, I'll work with what's available and identify gaps to address.

Question 2

How is this different from a typical sales assessment?

Accepted Answer

Most assessments rely on interviews and qualitative observations. My baseline analysis is quantitative first—I start with numbers, not opinions. I measure conversion rates, unit economics, funnel velocity, and other metrics before forming any conclusions. Data in, decisions out.

Question 3

What's included in the baseline report?

Accepted Answer

The baseline report includes: current funnel metrics and benchmarks, unit economics breakdown (CAC, LTV, payback period), conversion rate analysis at each stage, ICP validation with data, gap analysis between current and target state, and prioritized recommendations for architecture development.

Baseline Analysis

What I Measure

Baseline Analysis

What I Measure